All this week, the BBC News website is looking at the future of video games as seen by some of the prominent figures in the business.
Over the next year or so, new consoles such as the PlayStation 3, Xbox 360 and Nintendo Revolution are set to change the face of gaming.
Tameem Antoniades of Ninja Theory is an independent UK game developer who recently signed a major deal with Sony
Games have to move on from where they are now.
Antoniades: Need to see games as a true entertainment medium
They need to evolve into an entertainment medium, an entertainment art form just like film.
There is an understanding among a few companies but you don't see a lot of it. I can't remember the last time I felt emotionally attached to a game.
But there is no reason why we can't turn games into a truly dramatic medium. We have the technology, we have the artistry. It is going to happen.
With the new consoles, it is going to be amazing for gamers, it is going to be incredible.
People are so excited about what they are going to get and the standards are so high, gamers are in for a treat.
As long as people like us who have original ideas still get supported and still have a way in, it is going to be amazing
There will be far fewer games that will be hits and the polarisation will be a lot worse than it has been so far. There will be a few games that are hits and everyone else will be fighting for life.
To have a hit, you have to really go all out and never waiver from what you are trying to do, and hope there is light at the end of the tunnel.
We need to stop looking at games like something that will corrupt the youth and see it as a true entertainment medium.
We need to make games that will connect players emotionally, that aren't as abstract as they have been.
In five years' time, I'd hope we'd be more like movies, where people recognise the creative talent behind the product.
I want people to look forward to games in the way that they look forward to movies, so that they are excited about the creative content in the game, that it is more than just another racing game.