The .uk domain name business is thriving, according to a report by Nominet, the body which manages and oversees .uk domain name registrations.
One hundred and fifty .uk sites are registered every hour daily
More than 150 web addresses ending in .uk are created every hour, daily.
Separate research for Nominet also showed that almost half of web users, 47%, are more confident dealing online with companies that have a UK presence.
Nominet said that the rapid rise in take-up of broadband net had boosted the number of registered .uk sites.
"The UK internet industry is experiencing substantial growth as witnessed by the increase in registrations of .uk internet addresses," said Lesley Cowley, chief executive at Nominet.
"The combination of greater broadband take-up and the established popularity of .uk domain names demonstrates that the UK internet industry is more buoyant than ever."
The domain .com, however, still makes up the bulk of web addresses.
The company that runs .com, Versign, said it represented 47% of all registered domain names.
The total number of .com and .net domain names grew to 44.2 million by the end of the second quarter of 2005, said Verisign in a report on domain names.
Collectively, country code names such as .de, .uk and .br accounted for 35% of all domain names.
Verisign found that 75% of domain names were registered by businesses and 22% by individuals, while European registrants felt the most tech savvy of all geographic regions
A total of four million .uk web addresses have now been registered, with 110,000 created every month.
Nominet said that its research showed that people looked to buy online from sites with .uk addresses because they felt it was more likely they would be contactable via the phone or a UK mailing address.
Sites ending in .uk also made people feel more trusting because they thought it was more likely such companies would be bound by British trade laws.
By the end of 2004, according to the Office of National Statistics, 52% of households in the UK had access to the net at home.
Almost 30% - about 8.1 million - of households and businesses now have broadband internet, according to recent figures.
By the end of 2005, 99.6% of the UK will have access to broadband if they want it.