The new chief of the US movie industry says Hollywood must actively embrace emerging digital technologies while keeping up the fight against piracy.
The movie industry says the movie industry is suffering because of piracy
Dan Glickman, who took over running the Motion Picture Association of America (MPAA) from Jack Valenti in September, was talking to Hollywood's executives.
He said piracy was his top concern, but that he would try to find "common ground" with the technology industry.
Mr Valenti had adopted hardline tactics against net copying and downloading.
"The only way we can get there is by working with the technology industry to develop these new technologies, while at the same time protecting the intellectual property and content," he told the Entertainment Technology Summit at the University of Southern California.
The former congressman and agriculture secretary in Bill Clinton's administration, added that he recognised the importance of digital technologies to opening up new markets and opportunities for the industry.
His predecessor, Mr Valenti, who had been in the job for 38 years, had pursued a strategy of legal action against websites, federal legislation and consumer education.
Valenti headed the film lobbying group for almost four decades
He had initiated several high-profile court cases against companies which created software to circumvent copy protection codes so that people could make back-ups of music and films.
Many in the technology industry said his tactics had smothered growth and innovation.
The MPAA says more than 2.6 billion digital video files are copied each month and at any given time, and that 8.3 million people were illegally distributing copyrighted work via the net.
Earlier in the week, US Attorney General John Ashcroft unveiled tough proposals to crack down on film and music piracy around the world.
The proposals said net providers should be forced to reveal names of those trading copyrighted material online.