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Last Updated: Wednesday, 28 April, 2004, 11:27 GMT 12:27 UK
Bridget Jones seeks fun online
Bridget Jones as played by Renee Zellweger
Bridget Jones created stereotype of 30-something women
The so-called Bridget Jones generation of 30-something women is using the internet for shopping and planning the infamous mini-break, a survey has found.

Internet measurement firm Nielsen/NetRatings looked at what a female audience aged 30 -39 is doing online.

Shopping is high on the agenda with sites such as Next, Marks & Spencer and Boots all making it into the top ten.

Website Superbreak Mini Holidays comes in at number three, as real-life Bridgets plan mini-breaks.

Searching for Mr Right
TOP TEN WEBSITES
Next
Littlewoods Index
Superbreak Mini Holidays
Marks & Spencer
Sainsburys
HM Inland Revenue
Boots
Ticketmaster
Argos
B&Q

Ticketmaster comes in at number eight, as women use the web to organise their social life.

"Bridget Jones may be fictional but it seems that website owners should keep her in mind if they want to attract a thirty-something female audience," said Lucy Green, Marking Director of Neilsen/NetRatings.

The Inland Revenue makes a surprise appearance on the list, suggesting that women in their 30s are keeping a check on their finances.

Home improvement is another preoccupation, with DIY store B&Q making it on to the list at number ten.

But women in their 30s do not seem to be using the internet to search for Mr Right, a major preoccupation for the fictional Bridget Jones.

"Where Bridget and her online counterpart differ is that there's no evidence that e-Bridget is unhappy or looking for a man: dating and friendship services are notably absent from the list," said Ms Green.


SEE ALSO:
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Women outspending men on internet
16 Feb 04  |  Business
Is the WI ready for Bridget Jones?
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Net equality could be years away
25 Jun 03  |  Technology
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11 Dec 02  |  Technology
Tanzanian women get online bug
18 Nov 02  |  Technology


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