The so-called Bridget Jones generation of 30-something women is using the internet for shopping and planning the infamous mini-break, a survey has found.
Bridget Jones created stereotype of 30-something women
Internet measurement firm Nielsen/NetRatings looked at what a female audience aged 30 -39 is doing online.
Shopping is high on the agenda with sites such as Next, Marks & Spencer and Boots all making it into the top ten.
Website Superbreak Mini Holidays comes in at number three, as real-life Bridgets plan mini-breaks.
Searching for Mr Right
TOP TEN WEBSITES
Superbreak Mini Holidays
Marks & Spencer
HM Inland Revenue
Ticketmaster comes in at number eight, as women use the web to organise their social life.
"Bridget Jones may be fictional but it seems that website owners should keep her in mind if they want to attract a thirty-something female audience," said Lucy Green, Marking Director of Neilsen/NetRatings.
The Inland Revenue makes a surprise appearance on the list, suggesting that women in their 30s are keeping a check on their finances.
Home improvement is another preoccupation, with DIY store B&Q making it on to the list at number ten.
But women in their 30s do not seem to be using the internet to search for Mr Right, a major preoccupation for the fictional Bridget Jones.
"Where Bridget and her online counterpart differ is that there's no evidence that e-Bridget is unhappy or looking for a man: dating and friendship services are notably absent from the list," said Ms Green.