The best websites and digital TV shows have been chosen to battle it out for a prestigious Interactive Bafta award.
The Hajj site is up against BBC's Human Body and Tate Online
For the first time, the Baftas will be split to recognise the best DVDs, websites and technical innovation, with a different ceremony for games.
The BBC tops the nominations list, including one for the Human Body TV show, competing with Channel 4's Hajj and Tate Online for best factual site.
The winners from 12 different categories are crowned on 19 February.
Started in 1997, the sought-after Bafta Interactive Entertainment Awards recognise and reward the best contributions to entertainment by the net, and a broad range of multimedia technologies.
Last year, the British Academy of Film and Television decided to split the awards into separate games and interactive ceremonies, to fully cover the range of innovation outside the gaming industry.
"We are delighted to see a rise in entries for this year's Interactive Awards," said Sue Thexton, deputy chair of the interactive committee.
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"We are pleased we can continue to recognise and reward talent across such a broad spectrum of the new media industry."
Many of the nominees make extensive use of virtual tours, interactive elements like creating your own sounds, story plots, and broadband technologies in their design.
The Cartoon Network's Virtual Townsville faces Boobah and BBC Three's celebrity trading show Celebdaq for the best entertainment website prize.
While the BBC's interactive TV programme, the Murder Game, is up against the Avago gaming channel and V:MX for the best interactive TV production.