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Last Updated: Friday, 28 November, 2003, 16:25 GMT
PlayStation braves Chinese waters
PlayStation 2 disc production
PlayStation discs are copy-protected
The PlayStation 2 console is being launched in China next month, despite concerns about widespread piracy.

Sony chairman Hiroshi Shoda said the company had to face the reality that piracy could not be totally eliminated.

More than 60 million PlayStation 2's have been sold worldwide, generating almost two-thirds of the company's operating profits.

The console will go on sale on 20 December at a price of 1,988 yuan ($240), compared to $179 in the US.

Untapped market

In the past, the major console manufacturers have steered clear of China because of the risk of product piracy.

In September, Nintendo became the first one to brave the Chinese market, announcing plans to sell a version of its GameCube console.

Now Sony has followed suit, aiming to capitalise on an untapped market for video games.

Nintendo's GameCube
Nintendo has a special GameCube version for China
"We have to realise the reality, that piracy cannot be controlled 100%, not only in China but also in other parts of the world," said Sony China Chairman Hiroshi Shoda.

"We have to be courageous, to face the reality."

Only two or three games will be available at launch. They will cost far less than they do in the US or the UK, but still be slightly more that pirated discs.

Sony said major game developers like Sega, Namco and Konami were working on Chinese versions of their games.

The company also plans to help Chinese developers to write software for the console

"I believe this encourages people to fight against piracy in order to protect their interests in intellectual property," said the Sony chairman.

Chinese gamers can expect to get their hands on future Sony machines, such as the forthcoming handheld PSP, at the same time as other countries.




SEE ALSO:
Nintendo braves China market
25 Sep 03  |  Business
French gamers get a helping hand
02 Nov 03  |  Technology
Slowing PS2 dents Sony profits
23 Oct 03  |  Business
Britons' love affair with games
29 Aug 03  |  Technology


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