[an error occurred while processing this directive]
BBC News
watch One-Minute World News
Last Updated: Wednesday, 16 April, 2003, 08:48 GMT 09:48 UK
BT backs broadband campaigners
Cows in a field
Broadband is reaching out to all parts of the UK
Local communities campaigning for broadband are to be given a helping hand by BT.

Recognising the value and power of grassroots broadband lobbying, BT has developed a campaign-in-a-box website to help accelerate the arrival of fast net services to all parts of the UK.

The new website, at www.bt.com/broadband, provides advice about starting a campaign, a list of areas with current campaigns and an order form for leaflets and posters.

Currently around a third of the UK cannot get ADSL services, broadband via the telephone line, and are limited to expensive satellite services.

Infectious enthusiasm

BT has already helped local communities around the UK in their fight to get broadband, including a leaflet and local press campaign in Blackpool and door-to-door leaflet campaigns in Great Yarmouth and Thirsk in North Yorkshire.

"The key to successful local broadband awareness campaigns has been the energy and drive of the individuals who can see what broadband will mean for them and their communities," said Philippa Winterburn, BT Wholesale's head of marketing.

"Their enthusiasm is infectious and highly effective at a local level," she added.

BT has had something of a sea change in its attitude to broadband in recent years.

Initially it was reluctant to broadband-enable telephone exchanges outside of the more profitable towns and cities.

But it has now set up an extremely popular registration scheme.

As a result of the scheme, 307 exchanges have reached so-called trigger levels and have been or will be upgraded to broadband.




SEE ALSO:
Broadband help at hand
11 Apr 03  |  Wear
BT accused over broadband cut
04 Apr 03  |  Technology
BT cuts price of broadband
03 Apr 03  |  Business
Faster net services on the way
26 Mar 03  |  Technology


RELATED INTERNET LINKS:
The BBC is not responsible for the content of external internet sites


PRODUCTS AND SERVICES

News Front Page | Africa | Americas | Asia-Pacific | Europe | Middle East | South Asia
UK | Business | Entertainment | Science/Nature | Technology | Health
Have Your Say | In Pictures | Week at a Glance | Country Profiles | In Depth | Programmes
Americas Africa Europe Middle East South Asia Asia Pacific