BBC NEWS Americas Africa Europe Middle East South Asia Asia Pacific
BBCi NEWS   SPORT   WEATHER   WORLD SERVICE   A-Z INDEX     

BBC News World Edition
 You are in: Technology  
News Front Page
Africa
Americas
Asia-Pacific
Europe
Middle East
South Asia
UK
Business
Entertainment
Science/Nature
Technology
Health
-------------
Talking Point
-------------
Country Profiles
In Depth
-------------
Programmes
-------------
BBC Sport
BBC Weather
SERVICES
-------------
EDITIONS
Tuesday, 30 July, 2002, 12:13 GMT 13:13 UK
BT pledges broadband push
Surfer, Eyewire
BT wants to connect five million users by 2006
BT plans a second massive wave of marketing to boost broadband use in the UK.

Since reducing the price of broadband, which BT sells wholesale to other providers, the number of users signing up for high-speed net access in the Britain has trebled.

A significant proportion (13%) signed up as a direct result of national and regional advertising of the technology, said BT.

It has pledged to connect five million Britons to ADSL - broadband via the telephone line - in the next four years in answer to critics who claim the UK is lagging behind the rest of Europe and the US for fast net access.

Selling broadband

Raising awareness of the technology will be crucial to achieve that target and BT is offering 1m to five operators who can come up with innovative marketing campaigns.

BT stepped up its broadband commitment at the beginning of the year and in parallel with its own national ad campaign, it also invested in 80 marketing initiatives such as telemarketing, direct mailing and trade press adverts offered by other operators.

BT has also pledged to open up ADSL services to the 34% of the population that cannot currently get the technology.

Teething problems

Crucial to this is its online broadband registration scheme which allows users in remote areas to pre-register for ADSL services.

Some consumers have been confused by the scheme which relies on the co-operation of internet service providers to pass on details of customer demand to the telco.

BT has admitted to "teething problems" with the scheme but claims there is now a streamlined flow of information from ISPs.

Pill in Avon, Hillside near Birmingham and Pembury in Kent look likely to be the first beneficiaries from the scheme.

Around 100 customers have registered interest in these areas. When the number hits between 200 and 300, BT will upgrade the local exchange to make broadband services available.

Lobby group Broadband4Britain has disputed BT's figures, claiming only 50 people need sign up to make it worthwhile and profitable to ADSL-enable a telephone exchange.

See also:

23 Jul 02 | Technology
12 Jul 02 | Rob on the road
11 Jul 02 | Science/Nature
11 Jul 02 | Wales
05 Jul 02 | Science/Nature
Internet links:


The BBC is not responsible for the content of external internet sites

Links to more Technology stories are at the foot of the page.


E-mail this story to a friend

Links to more Technology stories

© BBC ^^ Back to top

News Front Page | Africa | Americas | Asia-Pacific | Europe | Middle East |
South Asia | UK | Business | Entertainment | Science/Nature |
Technology | Health | Talking Point | Country Profiles | In Depth |
Programmes