A London 2012 Olympic logo created by BBC website reader Richard Voysey has been chosen as readers' favourite in an online poll.
Over 22,000 votes were cast on a shortlist of six readers' designs selected by founder of the UK Brand Council, Marcel Knobil.
The BBC has received over 600 alternative logos and more than 10,000 messages about the controversial new Olympic logo, which was unveiled on Monday.
Graphic designer Richard Voysey, who created the image with his brother Chris, said: "We discussed this together and the logo was roughly 20 minutes of our time as a first concept."
Mr Voysey, from Reading in Berkshire, said he saw the invitation to send in logos on the BBC website and thought it would be "a bit of fun".
Organisers of the 2012 London Olympics have been forced to defend the new logo following widespread public criticism.
Richard Voysey (left) designed the logo with brother Chris
Michael Wolff, co-founder of designers Wolff Olins, which created the logo, said it had not been "done justice" and blamed Olympic organisers for not publicising it properly.
And an online petition against the logo has closed after its creator said he realised it was "here to stay".
In two days 48,615 people added their names to the call for the controversial logo to be scrapped.
Follow the link under the logo to see the shortlist.