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Thursday, April 22, 1999 Published at 14:51 GMT 15:51 UK
Sci/Tech
Sonic signs for Gunners
One of the games planned for the Dreamcast
Arsenal are set to receive a reported £12m from a sponsorship deal with computer game firm Sega, the company behind Sonic the Hedgehog.
The deal coincides with the Japanese firm's launch of their new Dreamcast console in September.
The agreement marks the end of the Gunners' 18-year association with electronics company JVC and will start from 1 July.
The massive sponsorship package is even expected to dwarf Manchester United's agreement with Sharp and will provide a major boost to the spending power of manager Arsene Wenger.
Sega have invested a great deal in the Dreamcast console after losing the video game market to rivals Sony and Nintendo in recent years.
A reported £60m is earmarked for the European launch alone, including sponsorship of the Uefa Champions' League.
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