Europe South Asia Asia Pacific Americas Middle East Africa BBC Homepage World Service Education



Front Page

World

UK

UK Politics

Business

Sci/Tech

Health

Education

Sport

Entertainment

Talking Point
On Air
Feedback
Low Graphics
Help

Thursday, July 23, 1998 Published at 14:38 GMT 15:38 UK


Sport: Football

Axa wins FA Cup

Arsenal were the last Littlewoods-sponsored winners

Axa Assurance is the new sponsor of the FA Cup after a 25m four-year deal with the Football Association.

The insurance company takes over from Littlewoods with immediate effect as the name on the world's oldest football tournament.

The FA commercial director, Phil Carling, said: "In selecting a sponsor for the competition, the Football Association had to be sensitive to the special traditions of the FA Cup.

"We were anxious to find a partner that would have a feeling for the competition and its unique properties."

He said the FA's Charter for Quality, which is revolutionising youth development, the women's game, which will see their own FA Cup and Premier League sponsored by Axa, and the National Stadium will all benefit from the investment.

Cup's second sponsor

Axa, who are perhaps best known in the sporting world for their association with cricket's Sunday league, will be its second sponsor after Littlewoods ended their 14m three-year involvement.

It will be called the Axa-sponsored FA Cup, rather than the old-style FA Cup sponsored by Axa, to avoid the name being lost in reports.

The FA have insisted throughout the competition's 126-year history the sponsor's name should not be the title of the competition - for example the Coca-Cola Cup or Worthington Cup as the Football League rebranded their League Cup.



Advanced options | Search tips




Back to top | BBC News Home | BBC Homepage |


Football Contents

Africa
Internet Links

Axa Provincial


The BBC is not responsible for the content of external internet sites.




In this section

Collins calls it a day for Scots

Derby double swoop fails

From Special Report
Keegan accused over late night

White Rose rivals meet again

McIlroy tipped for NI role

League to rule on Sky shares

Keane talks to resume

From Special Report
We'll be back for World Cup - Brown

From Special Report
Keegan insists England can triumph

Irish to appeal after brawl

Israel demands soccer sex scandal inquiry

From Special Report
I've rarely seen anything worse

From Special Report
An almost unbelievable turnaround

SA kidnap shocks soccer coach

From Special Report
Police claim play-off success

From Special Report
England book Euro 2000 place

From Special Report
We've a long way to go - Keegan

Turks bury Irish dream

From Special Report
We deserved to qualify - Hendry

Slovenia to make Euro debut

From Special Report
England v Scotland - picture gallery

From Special Report
What they said