Thursday, August 5, 1999 Published at 09:13 GMT 10:13 UK
The Cat who got the cream
Gary Hocking: "It's not going to change me, changing my name"
Most football teams strike big money sponsorship deals with major companies.
But in Australia - one player has taken product placement to a new level.
The deal is worth between £100,000 and £200,000 to the cash-strapped club. The company also said it would also make "generous" donation to Geelong Animal Welfare Centre.
"It is just a light-hearted thing and from a commercial point of view to help get the club out of strife."
He added: "It's not going to change me, changing my name."
However, the sport's governing body, the Australian Football League, continues to list Whiskas under his original name, saying the name change threatened to bring the game into disrepute.
And the hackles have risen elsewhere. Lee Matthews from the Brisbane Lions said: "To me it just seems to be a bit unsavoury changing your name by deed poll for commercial reasons."
"I think we need to treat it in a lighthearted way. It's not a serious issue."