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Friday, November 20, 1998 Published at 12:49 GMT
Co-opetition: Silicon Valley implant for Tony and Paddy They may be shaking. But do they mean it? These days it seems all the best fads start on America's west coast. Few of them, however, end up in that most unfashionable place, the British Parliament. But one concept created in the computer industry, and one which is completely alien to British politics, has found its way to Westminster - co-opetition.
So when Apple's Steve Jobs announced to amazed loyalists that the company had a new ally - and then Bill Gates's huge face appeared on screens behind him - it was a prime example of co-opetition. It was the same when RealNetworks agreed to sell Microsoft a 10% share and licence its technology, and when Time Warner and TCI joined with Sega to for the Sega Channel.
Lexicographers at the Oxford English Dictionary have been logging the use of the word, but are waiting for it to become more established before including it in the dictionary. But the agreement between UK Prime Minister Tony Blair and Paddy Ashdown, leader of the Liberal Democrats, to work together could just give the OED the push it needs. The parties will work together on a range of policies which will doubtless include adopting the European single currency. Announcing the agreement, they said: "Of course we are two sovereign and independent parties working together where we agree and opposing each other where we do not."
Food for thought for the sceptical For those worried by co-opetition, it may be interesting to consider how the Apple/Microsoft deal has worked. It was in some of Apple's darkest days that Gates gave the company a boost by a modest investment and - more importantly - a pledge to publish Microsoft Office software for the Mac.
Last month it reported that its full year profits had been $309m, compared to a loss of nearly $1.05bn in the previous year. Meanwhile Microsoft's year has not been quite so smooth, wrapped up in court with the prospect of it being broken up in the US Justice Department's anti-trust action.
FOOTNOTE: All does not seem well with the co-opetitors. Apple vice president Avadis Tevanian told the Microsoft trial in Washington DC that Microsoft had threatened to kill Apple's QuickTime program. The court heard that Apple boss Steve Jobs e-mailed Bill Gates to say: "They are really going out of their way to say they intend to kill QuickTime, and are being quite threatening and rude about it. You don't hear Apple trashing Windows, do you? If you did, you might feel the same we now feel - " Maybe it's time to call Big Bird back. |
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