Page last updated at 07:52 GMT, Wednesday, 10 February 2010

Bollywood's Amitabh Bachchan takes up 'vogging'

By Prachi Pinglay
BBC News, Mumbai

Amitabh Bachchan
Bachchan is India's best-known actor

Bollywood superstar Amitabh Bachchan says he will take up "vogging" or vocal blogging to reach out to his fans.

The actor is an avid blogger like many Bollywood and Hollywood stars. With over 650 posts and nearly 400 comments daily, he has an enviable following.

Bachchan is India's best-known actor. His career spans 40 years and he has acted in more than 140 movies.

He topped a 1999 BBC News website poll to find the greatest star of the millennium.

He beat stars like Marlon Brando and Charlie Chaplin.

The actor starred in the legendary Hindi movie Sholay and hosted the first three seasons of Kaun Banega Crorepati? (India's version of Who Wants to be a Millionaire?)

'Net savvy'

The actor's vog, called Bachchan Bol (Bachchan Speak), was launched in the Indian city of Mumbai (Bombay) on Tuesday.

It can be accessed from any Indian mobile phone and listeners will also be allowed to post voice comments on Bachchan Bol.

At the launch, the actor spoke to the BBC about his experiences as a net savvy, blog-on-the-go, extremely busy film actor.

The present belongs to communication technology, Bachchan said.

"We need to respect the medium of communication is rapidly increasing. It will be very difficult to stay away from it... It is difficult not to be involved now... It goes to the entire universe instantly. You get a response instantly."

To progress from a five-minute cycle ride to reach a telephone in his home town of Allahabad in north India, to sending out expressions "to the universe at a push of a button" is unimaginable and unique, he said.

Bachchan said he was "prepared for criticism, abuses, disagreement, for being lauded".

"If I expect everyone to say nice things, it is not fair. This is my personal philosophy. I never moderate."

Bachchan said he would "vog" at least twice a week and would continue to blog just as before.

The veteran actor said he was confident he would find the time for vogging, blogging, acting and all his other commitments.

Bachchan said he used his telephone to record whenever he felt like talking to his fans while going past a street, driving or on film sets.

Recently, he has experimented with his roles and played a child suffering from progeria.

He has also done an Indian adaptation of King Lear, a film with British actor Sir Ben Kingsley and a Malayali-language film.

Is there any role he dreams of or is he satisfied with what he has done so far?

"I hope there is. I hope there are people who may want to consider me. For an artist it is very challenging to be doing something different, something new all the time.

"It keeps our creativity alive. It keeps artists alive. It will be a terrible day for an artist to feel satisfied. That would be his death."

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