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Page last updated at 11:18 GMT, Thursday, 23 April 2009 12:18 UK

The youth vote sought in India

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The second round of India's general election is underway and young voters will play a key role in deciding the outcome.

More than two thirds of the population are under 35 but political parties have not always connected with the youth vote.

Now, politicians have started hiring bright young things from the private sector to take a central role in their campaigns.

Shilpa Kannan reports.

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