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Last Updated: Tuesday, 10 January 2006, 18:49 GMT
Bollywood star sorry for smoking
By Zubair Ahmed
BBC News, Mumbai

Amitabh Bachchan
Smoking on screen is banned in India (Courtesy: Yashraj Films)
Bollywood superstar, Amitabh Bachchan, has apologised to an anti-tobacco group for appearing in a film poster that depicts him smoking a cigar.

India's National Organisation for Tobacco Eradication (Note) threatened to sue the actor last week unless he replied to it within eight days.

The anti-smoking group said it was happy with Bachchan's apology.

The government banned tobacco adverts in 2003 and last year announced strict rules on smoking in films and on TV.

Hoardings

In the letter to the Goa-based anti-smoking group, the superstar promised not to step out of line in future.

"I have made a note of anti-tobacco legislation and have informed my producers and told them to take immediate steps so that no such violations take place," he said.

The publicity banner carrying my photograph is a still from the film depicting the underworld character of a don, which I'm portraying in the film Family
Amitabh Bachchan

Note secretary Shekhar Salkar said he was satisfied with the reply.

"I am extremely happy. I was expecting nothing less from a person like Mr Bachchan," he told the BBC.

But Mr Salkar said he still intended to take legal action against the company which had put up the hoardings in Panaji, the capital of western Goa state.

He said he was making Bachchan a party to the case as well.

"Without him [Bachchan] my case does not stand, because he has broken the law."

Bachchan says the picture on the hoardings is a still taken from his latest film, Family, in which he plays an underworld figure.

The star is one of Bollywood's most recognised faces outside India, with more than 100 films to his credit.

He is currently recovering at home after intestinal surgery last month.


SEE ALSO:
Bollywood legend in smoking row
06 Jan 06 |  South Asia
Bachchan 'stable' after surgery
01 Dec 05 |  South Asia
Amitabh Bachchan: The comeback man
01 Dec 05 |  South Asia
India film smoking ban challenged
30 Sep 05 |  South Asia
Anger at Indian film smoking ban
01 Jun 05 |  South Asia


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