An early evening launch for Ariane
The first wholly home-designed and built telecommunications satellite for Japan has gone safely into orbit.
The Superbird-7 spacecraft went up on an Ariane rocket from Europe's Kourou launch facility in French Guiana.
Built by the Mitsubishi Electric Corporation, the satellite will deliver TV and other services to Japan and the wider Asia-Pacific region.
Currently, all Japanese broadcasters and commercial telecoms carriers use space platforms made in the US.
As is customary for an Ariane, the latest mission delivered two satellites into orbit.
The second was the AMC-21 spacecraft, a TV and internet platform whose services will be focussed on North and Central America.
The rocket left the ground at 1744 local time (2044 GMT) and released the Superbird-7 just under half-an-hour later, with the AMC-21 following shortly afterwards.
This flight was the fifth Ariane mission of 2008. Two further flights are planned in the coming months - making this year's schedule the busiest since the vehicle's commercial introduction in 1999.