Tuesday, August 17, 1999 Published at 17:08 GMT 18:08 UK
Football is big Net draw
Juventus is part of a Super League of club Websites
By Internet Correspondent Chris Nuttall
AC Milan will join a European Super League of Internet Websites on Tuesday, as football becomes the hottest property on the World Wide Web.
More than 200 journalists from around the world have been invited to the launch of the bilingual acmilan.it. It has been developed by London-based Pangolin, whose team already includes Juventus and Paris St Germain.
Pangolin plans to launch its Sportal Network in Europe next month, with the introduction of an Italian sports site. It has already acquired other general sports sites in Denmark and Sweden.
While Pangolin mounts its European campaign, domestic honours are being fought out between a host of UK sites eager to attract visitors with a football feast:
For the lads
FootballFC was announced in a four-page pullout in The Sun last week. It encouraged readers to access it through currantbun.com, The Sun's subscription-free Internet Service Provider (ISP).
Football is being seen as a key driver of Internet adoption by Rupert Murdoch's companies in the same way that rights to the game secured the success of his BSkyB satellite TV service in the past.
Football365 is a link from portals such as Freeserve and Yahoo! and SportsLine's site will be a feature of the free ISP Netscape Online, due to be launched by AOL later this month.
AOL is promising its new service will address the young male Net users who still dominate the Web demographics - hence the sudden surge in soccer sites appealing to laddish tastes.