Friday, July 30, 1999 Published at 00:48 GMT 01:48 UK
ADSL means broadband UK
BT Interactive is the company's first try at broadband ADSL content
By Internet Correspondent Chris Nuttall
The advent of next-generation Internet access through the old copper wires of the phone network will mean new interactive multimedia services from this autumn in the UK.
BT's ADSL technology will face competition from cable and satellite, and eventually wireless and power lines, but it has a stable of content partners ready to utilise the broadband access promised by the new service:
"We're talking to a range of service and content providers keen to develop broadband," says BT's Products and solutions managing director Ian Morfett.
"I think you'll be seeing video news clips, video-enabled online shopping, videophones and videoconferencing and probably a whole load of other things that we can't think of at the moment."
Consumers like plain old Net
BT has been testing its interactive services with consumers in its ADSL trial in West London.
At least one of those taking part, Rupert Goodwins of IT Week, prefers the plain old Internet just speeded up and always on and says he never used the BT services:
"By all accounts nobody else on the trial bothered much either. BT provided a cumbersome and impenetrable front end to a selection of mediocre content and unreliable services that illustrated only quite how good the unadorned Web is for delivering exactly what you want with the minimum of fuss," he said.