![]() |
|||||||||||||||||||||||||||||||||||||||||||
|
Wednesday, January 20, 1999 Published at 23:59 GMT Sci/Tech Net scan-and-shop opens ![]() London 1913: It was much simpler in delivery lad Harry Webb's day. By Internet Correspondent Chris Nuttall
The specially-adapted Palm Pilot is being sold over the Web and only Tesco's Sunbury store, south-west of London, is fulfilling orders from it at launch. If its adoption is successful, the initiative will be extended nationwide. Tesco undercuts Safeway by ten days The supermarket chain is stealing a march over its rival Safeway. It plans to launch an identical Palm Pilot on February 1, initially for use in its Basingstoke store.
Shopping ordered over the Net from Tesco will be delivered for a £5 flat fee, Safeway will operate the new system under its Collect & Go scheme where shoppers pick up their groceries. Scan anywhere anytime The new Tesco device can scan any of its products in the supermarket or anything in a kitchen cupboard to build up a shopping list. The Palm Pilot can be synchronised with a laptop or PC running Tesco software and link up with a database of thousands of items.
Unipower has developed software for other online delivery companies, such as London's Food Ferry, which gives details of ingredients and even sorts items for viewing according to their lowest fat, calorie or carbohydrate content. The Tesco version could include these features in future and already provides the company with important information on individuals' preferences, allowing it to target promotions effectively. Customers can be bar coded too Safeway says its software links to its loyalty card database and sends customers personalised suggestions and promotions based on their previous orders, as well as information on new products, special offers and recipes. The company pioneered self-scanning with an instore launch in March 1995. Now available in 160 UK stores, the Shop & Go scheme allows shoppers to scan their shopping and have it collected together for them and put in their cars. The Waitrose chain has adopted a slightly different online approach: it has been running Waitrose@work making large scale deliveries to workers at companies such as ICL and British Airways who have ordered goods over their intranets. Sainsbury's has one foot in the past Sainsbury's has a more basic scanning and home delivery system. Its latest Web innovation is an educational site launched this month which it believes to be the world's first Virtual Retail Museum. It features documents, photographs and artefacts about Sainsbury's stores, going back to the opening of the first shop in London's Drury Lane in 1869. Schoolchildren can follow a timeline of the firm's development, explore an old shop and investigate the working conditions in Victorian times for men, women and young workers. Microwave your online orders Looking to the future, the NCR Knowledge Lab in central London has developed a prototype microwave oven with voice activation and a built-in touch-screen and bar code reader that would allow consumers to order food over the Net or pay their bills.
The Knowledge Lab is also experimenting with a virtual character called Rei who stars in an online soap opera. The aim is to attract those who find shopping boring by providing an interesting storyline. Shopping is as easy as clicking on something Rei or another character is wearing in order to buy it. It is product placement for the online age! |
Sci/Tech Contents
|
|||||||||||||||||||||||||||||||||||||||||