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Thursday, November 12, 1998 Published at 17:54 GMT


Sci/Tech

Heinz designz e-beanz site

Heinz Direct will send beans anywhere in the world

By Internet Correspondent Chris Nuttall

The countryside, fish and chips, beer, Des Lynam and Heinz Baked Beans - a few of the favourite things Brits would miss most if they had to move abroad, according to a new survey.

But its commissioner, Heinz, is making it easier to leave home for foreign parts. A Website selling beanz over the Web meanz expats need never have to hanker again after haricots bathed in Heinz's special tomato sauce.


Ladysmith Black Mambazo sing the baked bean's praises
Heinz Direct was launched at the Webshack Internet cafe in Soho, London with a performance from Ladysmith Black Mambazo.

The South African choral group has sold 350,000 copies of its latest album, The Star and the Wiseman, and reached No 2 in the UK album chart after its music was featured in the Heinz advertising campaign.

Service responds to expat pleas


[ image:  ]
Heinz Direct is a response to countless requests from Brits living abroad desperate to get hold of products such as the famous baked beans, tomato soup, spaghetti and baby food.

"Up until now it's been very difficult to meet the expat demand," said Eric Salamon, General Manager of Corporate Marketing. "There are about four million Brits living abroad at any one time and they are very widely dispersed.

"In some cases, the concentrations are big enough to warrant export, but we know there are millions who live hundreds of miles from the nearest outlet. This new service is for them."

Sending beans to Kabul

The service has begun by offering two hampers with a selection of favourites, one for adults at 25, and one containing baby food at 30, plus delivery charges.

From December 1, the site promises a facility to order individual items in bulk. A case of 12 large tins of beans costs 4.44.

There is a parcel-tracking service on the site to monitor the progress of your consignment of beans. But courier rates to some far-flung places seem a little prohibitive - sending a hamper to Afghanistan will cost 76 in carriage charges.

Heinz also relaunched its UK site on Thursday. It now includes classic print and television ads including the famous: "A million housewives every day, Pick up a tin of beans and say, Beanz Meanz Heinz!"

Our survey says...

Heinz asked NOP to carry out a survey of 1,000 people asking them about things they would miss a bit or a lot if they left the UK. The results:

  • The countryside - 90% British sense of humour - 83%
  • Fish and Chips - 69%
  • Heinz Baked Beans - 48%
  • Orderly queuing - 46%
  • Coronation Street - 44%
  • Beer - 42%
  • The weather - 39%
  • Des Lynam - 20%
  • Chris Evans - 15%




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