Senior broadcast journalist Iain Mackenzie is in charge of the BBC News Online
and writes and edits stories for the website every day.
But writing for the web is not as simple as typing out a few sentences and then hitting publish.
If you want people to pay attention to your reports - and hopefully come back for more - then there are a few tricks of the trade to think about.
Watch Iain explaining how to make the most of your stories on your special School Report website.
You can recap the key points from the video using the accompanying worksheet or read a transcript of the video:
Our masterclass videos are also available to download, either from the box above or from
BBC News School Report is a project which gives 11-16 year-old students in the UK the chance to make their own news reports for a real audience.