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Last Updated: Friday, 7 December 2007, 15:58 GMT
Niche card markets
Samantha Alfred
When card designer Samantha Alfred set up in business she wanted to create a range of products like no-one else's.

She spotted that there was a gap in the market for Asian greeting cards.

She went on Dragons Den to get money but they wouldn't give it to her. So she went on without them.

She believes she's found herself a niche market that has potential to expand from greetings cards to mugs, key-rings and other gift merchandise.

Simon went to meet her in Southall in West London.

Watch his report above.

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