Rob's earliest memory of money is losing it.
Given a pound for his sixth birthday, he promptly dropped it and it hasn't been seen since.
Born on Tyneside into a mining family, he moved to Nottinghamshire when the pit his father worked at closed.
After a degree in politics he became a trainee manager at a knitwear company.
Rob was ill-suited to the cut-throat world of textile management and soon left to become a journalist.
He has worked on newspapers in Coventry, Leeds and Staffordshire and was the BBC's business correspondent for the East Midlands.
In his spare time he plays football or scours the kitchen at his mother's house looking for that missing quid.