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Last Updated: Friday, 19 November, 2004, 16:29 GMT
Being enterprising
Isabel and Lucy Bomford

All sorts of people want to learn to cook.

Isabel and Lucy Bomford have set up a business to help.

They've looked at the market and discovered that:

  • mums worry about their children's ability to feed themselves when they go to university.
  • ski chalet staff need to learn some specialist skills to work in the mountains and feed guests good food at the right time
  • some people just want to learn to cook

    They set up Orchards Cookery to meet these needs.

    They run a mix of courses, both specialist and general.

    Their background of training and working in the catering business has provided them with the skills they need.

    As chalet girls, they learnt the pitfalls of catering for hungry skiers.

    Just think...

    Why was the cookery school a good business for Isabel and Lucy?

    How did they know what the market wanted?

    Have a look at Orchards Cookery's website and explain how they have matched the courses to the market.

    What does it take?

    Lucy and Isabel are clearly enterprising.

    Taking a risk is a key part of being an entrepreneur

    They spotted an opportunity and made the most of it.

    Being able to use their parents' beautiful farmhouse was an added bonus but it still needed investment to set it up as a school.

  • They had a bright ideas

  • They made it happen

  • They organised the business

  • They planned ahead

  • They took a risk

    Taking a risk is a key part of being an entrepreneur.

    When you put your money into a scheme, you want to know that it will make a profit for you.

    It's never certain but the more careful the research and planning, the better the chance!

    Just think...

    Explain why each of these skills is important when running your own business?

    Can you think of any others?

    Apart from investing in the facilities at the farm, what else did Isabel and Lucy have to consider and pay for before Orchards Cookery got going?

    Getting it right

    A cake is given a special touch

    Entrepreneurs sell a product or service to other people or businesses. What does it take?

  • Step 1 - A product that people want to buy

    A business only survives if it makes a profit so before you begin you need to carry out some market research to check that people will buy your product.

    You might like it but...!

    Step 2 - A price that people are prepared to pay

    A great idea can be a great success if the price is right.

    If it's too high, you will have a disaster on your hands!

    Step 3 - A product that they know about

    A brilliant product needs marketing.

    If people don't know about it, they can't buy it!

    Step 4 - A product in the right place

    Whatever the product, it must be under people's noses!

    It might be in the shops, on the web or on a shopping channel.

    But wherever it is, people must be able to buy it.

    Just think...

    Have you got a business idea?

    Have you had to create a business plan for the course you are following?

    What different aspects of the business did it explain?

    Why was it important to work out each of these aspects before you began the business?

    Did your scheme match up?

    Have a look at Orchards Cookery's website. Do you think the business is successful?


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