This World travels to Africa with multi-millionaire and star of Dragons' Den, Duncan Bannatyne, to find out why a rising number of children there are smoking.
Bannatyne Takes on Big Tobacco
1 July 2008
2100 BST on BBC Two
In Malawi, Nigeria and Mauritius - countries where the number of smoking-related deaths is expected to double in the next 20 years - we report on smoking and the sale of cigarettes.
This is an emotional journey for Bannatyne, who is himself an ex-smoker.
Along the way he meets children as young as 11 who are not only smoking 10 cigarettes a day, but also trying to make a living selling them.
The programme also uncovers evidence of extraordinary marketing tactics used by a British-based cigarette company and investigates claims that it is encouraging young people to smoke.
This World then heads back to London to confront the company.
Producer: Debbie Christie
Director: Alison Pinkney
Executive Producer: Lucy Hetherington