Everyone, Andy Warhol said, is famous for fifteen minutes.
And for UKIP, the UK Independence Party, their fifteen minutes came in 2004, when they astonished the Westminster village by winning 12 seats in the European parliament elections and nudging ahead of the Lib Dems.
This was an insurgency against the stodgy pro-European consensus of the main parties, they proclaimed.
The Great British public was rising up in righteous wrath against an establishment determined to sell it out to Brussels. How long ago those heady days must seem...
First there was the Titanic split which saw the party's best known personality Robert Kilroy-Silk storm out, then a General Election in which UKIP, to put it politely, bellyflopped.
Nigel Farrage is one of UKIP's key strategists and an MEP - how does he plan to revive his party's fortunes?