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Page last updated at 11:01 GMT, Thursday, 3 June 2010 12:01 UK

Is BP spill hurting UK reputation in the USA?

As the BP oil spill threatens to cause immense economic and environmental damage in the Gulf of Mexico, the reputation of BP in America at an all-time low.

Giles Dilnot reports on whether the spill is affecting the image of other British businesses in the USA, and gets the thoughts of Carol Browner, presidential advisor on energy and climate, and Simon Middleton, branding expert and author.

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