Wilfred Emmanuel-Jones showing his flamboyant style
David Cameron wants to change the face of the Conservative party, using an "A-list" of preferred candidates to boost the chances of women and ethnic minorities.
But constituencies are not forced to use it.
So in two of their top target seats in the West at the next election, the Tories will have very contrasting candidates.
Wilfred Emmanuel-Jones will contest a new seat, Chippenham, in Wiltshire.
It is good Tory territory - and a far cry from where he grew up.
He was born in Jamaica, one of nine children, but brought up in Birmingham.
He describes himself as "a working-class boy, done well", after finding success in the food industry.
These days he farms in Devon, and sells award-winning sausages under his unique brand name: The Black Farmer.
So he was a prime catch for Cameron's Conservatives - and as he says, this was to the surprise of some of his family: "My mother and some of my brothers and sisters are amazed at what I've achieved and that I've gone into politics - and into the Conservative party!"
Jacob Rees-Mogg shrugs off criticism of his background
The neighbouring constituency of Wansdyke, however, rejected A-list candidates in favour of someone from a traditional Tory background.
Jacob Rees-Mogg was educated at Eton and Oxford.
His father is the former editor of the Times, Lord Rees-Mogg.
He was immersed in Tory politics from an early age: "One grows up in any family thinking it's completely normal, so I always assumed everybody spent their life discussing politics," he says.
He believes he was selected because of his Somerset roots.
The family home is just outside the constituency.
Boundary changes should make it a good bet for the Conservatives to take from Labour.
He is ready for a bruising battle and he knows his opponents will mock his background: "It doesn't worry me - politicians can't be worried about what people are saying about them in that way," he states.
"If you get offended, worried by what people say, then you shouldn't be in politics," he insists.
However, watch these two aspiring MPs in action, and the striking difference is not skin colour and accent.
It is character and style.
Richard Needham reckons Wilfred could be a real winner
One rather reserved and old-fashioned, the other extrovert and informal.
For while Jacob Rees-Mogg admits he is "not the most expert media performer", Wilfred Emmanuel-Jones is already something of a television personality, having featured in several programmes.
"He's a star, he's a real top-class performer," says former Tory MP Richard Needham, "and he's a very good actor which is important in politics."
So which is the true face of the Conservative party? Their leader would doubtless say both.
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The Politics Show on Sunday 01 October 2006 at 13:35 BST on BBC One.
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