Page last updated at 12:21 GMT, Monday, 16 August 2010 13:21 UK

Does a music 'prommercial' equal selling out?

Dance band Faithless have teamed up with Fiat to launch their latest pop video - heralded as the first "prommercial".

Paul Stokes, associate editor of the NME, and Natasha Kizzie, head of entertainment at communications agency KLP, tell Emily Maitlis why bands are increasingly turning to the corporate world.

Broadcast on Friday 13 August 2010.

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