What does it take to make it in the music industry? In this era of TV talent shows, all-powerful producers and lip synching celebrities it seems like marketing savvy matters more than a musical gift.
Robin Gibb and his brothers Maurice and Barry formed the Bee Gees - one of the most successful pop bands ever. Their soundtrack for the movie Saturday Night Fever defined the disco era.
Stephen Sackur asked Robin Gibb what he thinks of the packaged pop stars of today.
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You can watch the full interview on Thursday 6 January 2011 on BBC World News at 0430, 0930, 1530 and 2130 GMT.