James Glassman

James Glassman, US Under Secretary of State

In a HARDtalk interview broadcast on 11 September, Stephen Sackur talks to James Glassman, the US Under Secretary of State for Public Diplomacy.

The architects of America's global war on terror acknowledge that the conflict cannot be won by bombs and bullets alone.

They say it is also a defining war of ideas in which a key weapon against Islamist extremism is 'public diplomacy' and the power of persuasion.

On the anniversary of 9/11, Stephen Sackur talks to James Glassman, the State Department's new chief of public diplomacy.

Is America now equipped to win a worldwide propaganda war?

HARDtalk is broadcast on BBC World News at 03:30 GMT, 08:30 GMT, 14:30 GMT, 20:30 GMT and 22:30 GMT

HARDtalk can also be seen on BBC News at 04:30 BST & 23:30 BST