Ian Cheshire, B&Q

B&Q: marketing green technology products

During the first week of January, Hardtalk will be taking a closer look at Business. Today Jenny Scott meets Ian Cheshire, CEO of B&Q.

Ian Cheshire is a senior executive at Europe's largest home improvement retailer, B&Q.

The company started marketing wind turbines and solar panels commercially - in fact, it's a key part of its business strategy.

But is it really down to companies to promote the environment - or is it up to governments? 

HARDtalk can be seen on BBC World at 0430 GMT 0930 GMT 1430 GMT 1930 GMT 0030 GMT.

It can also be seen on BBC News 24 at 0430 2030 2330 and 0230.

This interview can be seen again at 0430 1530 and 2230 on Saturday 6th January 2007; 0130 0530 and 2230 on Sunday 7th January 2007; and 0330 on Monday 8th January 2007.