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Last Updated: Tuesday, 2 January 2007, 13:44 GMT
Richard Reed, Innocent drinks
Richard Reed
Richard Reed with one of innocent's "cow" vans

During the first week of January, Hardtalk will be taking a closer look at Business. Today Jenny Scott meets Richard Reed of innocent drinks.

They've been called quirky and "annoyingly perky" - but London-based drinks company, Innocent, are impressing analysts with their ability to win customers over with an environmentally - friendly business image.

After 8 years the company - started by three college friends - is doubling its profits annually.

Richard Reed is one of the founders of Innocent - can his company continue to grow - AND maintain its green credentials?

HARDtalk can be seen on BBC World at 0430 GMT 0930 GMT 1430 GMT 1930 GMT 0030 GMT.

It can also be seen on BBC News 24 at 0430 2330 and 0230.

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