Richard Reed, Innocent drinks

Richard Reed with one of innocent's "cow" vans

During the first week of January, Hardtalk will be taking a closer look at Business. Today Jenny Scott meets Richard Reed of innocent drinks.

They've been called quirky and "annoyingly perky" - but London-based drinks company, Innocent, are impressing analysts with their ability to win customers over with an environmentally - friendly business image.

After 8 years the company - started by three college friends - is doubling its profits annually.

Richard Reed is one of the founders of Innocent - can his company continue to grow - AND maintain its green credentials?

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