The Muslim fashion magazine Ala appeals to a conservative-chic female market in Turkey and in its debut year says it outsold many other established Western-style fashion magazines including Vogue.
Vogue dispute this claim, but the success of Ala is a sign of the growing confidence and spending power of Turkey's conservative female consumers.
Rajan Datar went to find out the secret of its success and learn about the ground rules of Muslim fashion.
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