Page last updated at 15:08 GMT, Wednesday, 31 October 2012

The Muslim fashion magazine that claims it outsells Vogue

Advertisement

The Muslim fashion magazine Ala appeals to a conservative-chic female market in Turkey and in its debut year says it outsold many other established Western-style fashion magazines including Vogue.

Vogue dispute this claim, but the success of Ala is a sign of the growing confidence and spending power of Turkey's conservative female consumers.

Rajan Datar went to find out the secret of its success and learn about the ground rules of Muslim fashion.

Get in touch with Fast Track via email or Facebook. And follow us on Pinterest.

Watch Fast Track on the BBC World News channel on Saturdays at 04:30, 13:30 and 19:30 GMT or Sundays at 06:30 GMT.

SEE ALSO

Story Tools

BBC navigation

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Americas Africa Europe Middle East South Asia Asia Pacific