"Reviews You Can Trust". It always was a bold slogan, but last month Tripadvisor was officially told to remove it from its British website.
The country's advertising watchdog decided you couldn't tell which reviews were real, and which were simply made-up. But now, one similar site says it may have found a way.
Keith Wallace investigates how far you can rely on the recommendations of others online.
Get in touch with Fast Track via
email
or
Facebook.
And follow us on
Pinterest.
Watch Fast Track on the BBC World News channel on Saturdays at 04:30, 13:30 and 19:30 GMT or Sundays at 06:30 GMT.
Bookmark with:
What are these?
E-mail this to a friend