In the 1950s a week or two by the seaside was the highlight of the year for the British working class. Britain's most popular seaside resort, Blackpool was hugely popular until the mid-1980s but during the '90s visitor numbers fell from 17m to 10m, partly due to low cost air travel and package holidays.
Now the seaside town, famous for its iconic tower, illuminations and Pleasure Beach amusement park, is undergoing a multi-million pound facelift and has seen visitor numbers rise to 13m a year.
Jo Whalley went back to revisit the scene of her childhood holidays and ask why Blackpool doesn't get more visitors from overseas.
Why does Britain seem ashamed of Blackpool?
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