In just a few years time, outbound trips by Chinese tourists are predicted to rise to 100 million.
China is the biggest growth market in global tourism and Chinese tourists alone account for a rise in 25% of the international travel market.
Rajan Datar examines whether the travel industry is doing enough to entice Chinese visitors.
Get in touch with Fast Track via
Watch Fast Track on the BBC World News channel on Saturdays at 0430, 1230 and 1930 GMT or Sundays at 1930 GMT.