Page last updated at 11:37 GMT, Monday, 7 February 2011

Tapping into the Chinese travel market


In just a few years time, outbound trips by Chinese tourists are predicted to rise to 100 million.

China is the biggest growth market in global tourism and Chinese tourists alone account for a rise in 25% of the international travel market.

Rajan Datar examines whether the travel industry is doing enough to entice Chinese visitors.

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