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Last Updated: Friday, 21 April 2006, 15:38 GMT 16:38 UK
First broadcast April 2006

If you're someone who likes an occasional alcoholic drink, take a look at the label next time you buy one.

The chances are it's made by one of the huge global drinks companies. And they want more people like you.

Part Two: The Industry

The production of alcohol is a multi-billion dollar industry hungry for new markets.

One of the industry's main targets are countries where most people don't drink.

In the second part of the series, Nigel Wrench travels to India where drink is becoming part of an elite lifestyle.

As he hears there's not only big money at stake, but cultural tradition too.

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