Page last updated at 08:58 GMT, Friday, 3 June 2011 09:58 UK



Advertisement

Christian Rijanto's friends and family were initially sceptical about the merits of opening a restaurant and encouraged him to open a factory instead

Christian Rijanto runs some of Jakarta's trendiest restaurants and bars. He's the owner of the Ismaya group and he's tapped into the boom in Indonesia's middle classes, seeing his business flourish as the economy has grown.

He thinks Indonesians are becoming more upwardly mobile and credits his success to the fact that a lot of young people are exposed to what's going on abroad and want to have that experience in Jakarta.

Christian's mission has been to recreate a little bit of New York and London in his hometown - by trying to provide his customers with the experiences they might have in a city outside of Indonesia.

When he first started his restaurant business though, after returning from university in the US, his friends and family were sceptical about the merits of opening a restaurant.

They encouraged him to open a factory instead - but he believed there was money to be made in the upscale, upmarket food business, and followed his passion.

Christian was also keen to prove to outsiders that Indonesians could create a brand that would work abroad.

His company is opening restaurants in Dubai, Malaysia, Singapore and India - a sign he says that the Made in Indonesia brand should be recognized globally.



Print Sponsor


FEATURES, VIEWS, ANALYSIS
Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit

BBC navigation

BBC © 2013 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Americas Africa Europe Middle East South Asia Asia Pacific