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Page last updated at 08:41 GMT, Friday, 11 January 2013

50 Cent launches headphones

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Celebrities are queuing up to put their name on the side of your head. Endorsed headphones, a trend kick-started by hip-hop star Dr Dre, have become big business.

Spencer Kelly talks to music star 50 Cent about why he has chosen to launch a product into the very competitive headphone market.

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