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Page last updated at 07:44 GMT, Monday, 23 July 2012 08:44 UK

Brands compete for social media Olympic coverage

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Roll up, cash in, the 2012 Olympic Games are in town.

Fun for all to be had, spectators, competitors and not least the big brands who are intent on luring us into their money-spinning merry-go-round.

LJ Rich reports on how that merry-go-round is turning towards social media and interactivity rather than just the traditional methods of advertising.

Follow the Click team on Twitter @BBCClick. And join the conversation on Google+ or Facebook.

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