Filmmakers have long tried to use the web to promote their movies. Some of Hollywood's brightest minds are now trying to move the idea on further and have started to embrace new online methods of crafting creative ways to tell entirely new types of story.
Mark Cieslak talks to Hot Fuzz and Shaun of the Dead Director Edgar Wright about his online project the Random Adventures of Brandon Generator which lets the audience influence the outcome.
Follow the Click team on Twitter
@BBCClick.
And join the conversation on
Google+
or
Facebook.
Bookmark with:
What are these?
E-mail this to a friend