Streaming service Netflix has launched in the UK into an already crowded market but, with this technology becoming increasingly popular, is there room for multiple big providers or is it likely that one will come out on top?
Spencer Kelly reports on the increasing demand for video on demand.
Can Netflix compete with 'offline' TV?
See more from CES 2012
The big trends of CES 2012
Dual view TV and Kinect 3D scanning
The solar powered laptop for the developing world
The tablet PC that makes a cup of coffee
Headphones 'made to fit in five minutes'
The tablet served up for cooks
Follow the Click team on Twitter - @bbcclick