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Page last updated at 09:40 GMT, Friday, 18 March 2011

Mashable CEO Pete Cashmore says SXSW is 'on the up'

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Now in its 25th year, the South by Southwest (SXSW) festival has been growing massively over the years, covering the best new music, technology and film.

Social media news site Mashable's CEO Pete Cashmore talks to Click's Richard Taylor about some of the biggest trends at the interactive part of SXSW 2011.

Follow the Click team on Twitter at @bbcclick

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