The Conservative leader David Cameron has defended the language used in one of his party's internet adverts.
The viral advertising campaign, which is aimed at young people, looks at credit card debt and urges people to resist their "inner t**r".
This morning on Breakfast:
We talked to David Cameron and played a clip of the advert, which is only available on the internet.
"This was done by an advertising company," he told us. "Yes it's provocative but frankly we need to do something about the problem of debt."
He did admit that he wouldn't use that sort of language at home in front of his own children:
Still from the viral internet ad
"This is a viral campaign - and I hope it will make people think about debt."
The Conservatives are highlighting poverty as part of their latest campaign.
But, in an unusual move, they're also offering young people advice on debt and responsible spending on a special website, called Sort it Out.