But a quick look at his school report reveals that he had all the makings of a successful entrepreneur long before he'd ever uttered the words "You're fired!"
Sir Alan is just one of a number of celebrities and household names who let the BBC dip into their past and look at their school report.
And many of you e-mailed us with a few choice insults from your own school reports.
Here are some well known names, with quotes from their school reports:
"Fiona is interested and responsive, she asks pertinent questions and is not afraid of stating her case"
"Hopeless. Certainly on the road to failure"
"He will either become a millionaire or go to prison"
"If we could just find some way to stop Terry from running away, we might be able to beat some learning into him"
"She works hard - but not in a way that gave me hope that she would blend with others"
"...tediously lackadaisical uncooperativeness"
"Archers essays make me feel like he is destined to be a great story teller or politician"
"Moral conduct- very satisfactory"
Sir Winston Churchill
"Does not quite understand the meaning of hard work... he is so regular in his irregularity that I really don't know what to do.
"Her cheeriness makes her a very pleasant member of her form"
"The boy is every inch a fool but luckily for him he's not very tall"
"He makes good cakes."