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Breakfast Friday, 18 October, 2002, 05:55 GMT 06:55 UK
Fear of ageing
graphic showing age-driven spending
Spending on anti-ageing products
As if starting a career and finding a partner weren't enough, twenty-somethings are increasingly plagued by a new fear.

They're afraid growing old - and the fear is bringing on a premature midlife crisis.
Age-driven spending this year
Britain 114 Euros per head

Germany: 84 Euros per head

Sweden: 75 Euros per head

France: 68 Euros per head

Spain: 54 Euros per head

Netherlands: 41 Euros per head

Italy: 39 Euros per head

A new survey of our spending habits has discovered that fear of ageing is no longer confined to the 35-49 year olds.

Even twenty olds are worrying about ageing - and it's affecting the way they shop.

Do you find yourself buying to look young? Click here to e-mail us.

The survey - from the group Datamonitor - discovered that British people spend far more than their European counterparts on trying to hold back the years.

We spend far and away the most on pills, potions, creams and clothes to keep ourselves looking young.

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Fear of Ageing
John Sudworth reporting
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