China's economic reforms have transformed the country's cities and the lifestyles of many residents.
It has the world's fastest growing economy, with millions moving to the country's rapidly expanding cities.
As part of the BBC's China Week, BBC World Service spoke to some of the new generation of Chinese experiencing rapid change.
China's version of Oprah Winfrey, Chen Luyu, has a daily chat-show on Phoenix satellite television station - the first foreign-funded station to be beamed into the mainland.
With more than 350m television sets, China is probably the world's largest television audience.
The propaganda chiefs may still dictate news content, but when it comes to entertainment, the industry is in the grip of a television revolution - where now the audience is king.
I remember when I was five or six years old - I lived in Beijing at that time - and there were only two television networks, CCTV and BTV.
The programming was very boring, there were maybe only three hours of programmes every day. But I remember at that time it was very exciting for us kids.
Every night we all went to the home of someone who had a television set, because at that time for someone to own a TV was a huge luxury thing.
I think the outside world has always had a huge misconception about politics. They think everything about China is political, or we Chinese people are really interested in politics. Actually that's not the case.
My show is about personal experiences, it's about interesting people, it's about interesting stories.
It's not about politics. My viewers don't want to listen to things like that, so I don't want to do shows like that.
It's not because of political reasons, it's because of what my viewers want.
Right now we Chinese people are very interested in having a peaceful, stable, better life. That's what the government wants, that's what I want.
I have never felt any [political] pressure. When you are doing a show, thousands of people hear what you have to say. You have to use that right wisely.
You should say things of benefit to the country. I probably have that discipline in me. Most of the people who work in the Chinese television industry have that discipline.
That is not something that is imposed on us, it is something we were born with.
I don't see there's a government line or my line. They are probably the same.