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Page last updated at 22:05 GMT, Wednesday, 10 March 2010

Israel supermarket spoof parodies Dubai killing

Israeli actors filming of the advert
The supermarket says the advert is simply a parody

An Israeli supermarket chain is using a spoof of surveillance footage showing the alleged assassins of a Hamas commander in a television advert.

The advert's fake grainy surveillance footage shows actors wearing elaborate disguises.

Dubai police released footage they said showed the assassins of Mahmoud al-Mabhouh, some dressed for tennis, as they followed him through his hotel.

Israel's secret service is widely suspected of being behind the killing.

But the government says there is not enough proof that its agents were involved.

In the advert for Mahsanei Kimat Hinam shops, disguised customers prowl the supermarket's aisles and an actress wearing a wide-brimmed hat says she: "cannot admit to anything". The final line is: "We offer killer prices."

Advertising executive Sefi Shaked said the campaign was inspired by the original footage.

"We were fascinated by the technique of using surveillance cameras instead of high-production cameras, and the latest events in Dubai have given us a great opportunity," he said.

"It's a parody, a take-off of what happened in Dubai. All the Israeli television comedy shows have done it, so why shouldn't we?" he added.



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